I still haven’t found what I’m looking for…

A renowned tech investor used to be better known as lead singer of a celebrated Irish rock band. In the mid-80’s Bono imagined “the kingdom come when all of the colours will bleed into one…” The song “I still haven’t found what I’m looking for” about the search for a perfect destiny captures some of the sentiments that we face around digital media and marketing today.

Undoubtedly, most marketers have not “climbed the highest mountains” through their marketing and media efforts. Marketing rhetoric depicts a perfect alliance between programmatic buying, dynamic creative delivering responsive, real time campaigns that perfectly connect with the audience.

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